EL DESARROLLO DE LA COMPETENCIA LECTORA EN UNA SOCIEDAD MEDIÁTICA

This thesis offers a vision of the current reality of the reading behavior of university students, inserted in a mediatic society, in which the practices of reading in print and digital media coexist. Reading is analyzed as a voluntary practice, in relation to leisure time, and the joint influence of both variables on academic performance in the university environment is studied. In addition, the study is completed with an analysis of the different uses made by young people of the web 2.0, establishing different profiles depending on the use that each of them makes of the Internet. This thesis work is developed from a set of four publications made in indexed journals, based on which its content is structured. These papers correspond to the following objectives: 1.Analyze how voluntary reading is inserted in the leisure time of university students, studying the relationship of leisure and reading, and the influence of both variables on academic performance in the university period. 2. Study the reading behavior, reading commitment and reading habit of the students of the Degrees in Infant Education and Primary Education teachers. 3. Explore the activities carried out by university students on the Internet and analyze the importance they attach to these practices, studying the differences depending on their reading habit. 4. Analyze jointly the frequency of reading in print and digital support, to try to establish a reading typology depending on the reading support. Differ the readers in printed support, the readers in digital support and the readers that use both reading supports. In addition, the different profiles of reader behavior are studied according to the established type of readers. In this work a total of 1833 university students from the universities of Castilla-La Mancha (UCLM), Santiago de Compostela (USC), Valencia (UV) and Pablo de Olavide from Seville (UPO), from the degrees in Infant and Primary Education Teachers, Pedagogy, Social Work and Social Education have participated. According to the study objective, the sample was selected for convenience. The questionnaire "Lectura, Ocio e Internet en el Contexto Universitario" was elaborated to collect the data by means of a survey technique, and a wide series of descriptive and inferential analyzes were made in the data obtained for each one of the objectives defined in the different papers. From the results, we can conclude that voluntary reading is a factor that has a positive impact on acade