Management Of Technology Protocol (MOTEP) steps #9-12: Corporate and country empirical experience
Part 2 of a 7 part series of articles developing an original 12-step management of technology protocol is presented, applying it to 51 applications which range from Du Pont's failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler-Chrysler and Renaul...
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Veröffentlicht in: | Asia Pacific journal of marketing and logistics 2002-04, Vol.14 (2/3), p.63 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Part 2 of a 7 part series of articles developing an original 12-step management of technology protocol is presented, applying it to 51 applications which range from Du Pont's failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler-Chrysler and Renault-Nissan. Using 6 Corporate Applications and 3 Country Applications, this paper developes MOTEP Steps #9-12. Step #9: Decision maker Twin Imperatives: High Enough, Hurts Enough specifies the indispensable characteristics of the CEO. Steps #10-12 specify the indispensable characteristics of the Chief Technology Officer (CTO), whose discernment of high technology and recommendation form the foundation of the CEO's Decision to Dare: high-risk, high-returns commitment of significant portion of the assets of the corporation/country for a pre-specified outcome. |
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ISSN: | 1355-5855 1758-4248 |