Management Of Technology Protocol (MOTEP) steps #1-8: Corporate and country empirical experience
Part 1 of a 7 part series of articles developing an original 12-step management of technology protocol is presented, applying it to 51 applications which range from Du Pont's failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler-Chrysler and Renaul...
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Veröffentlicht in: | Asia Pacific journal of marketing and logistics 2002-04, Vol.14 (2/3), p.11 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Part 1 of a 7 part series of articles developing an original 12-step management of technology protocol is presented, applying it to 51 applications which range from Du Pont's failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler-Chrysler and Renault-Nissan. This paper examines 8 corporate and country applications to develop Steps #1-8 of a 12-step MOT Protocol (MOTEP) whose presence accounted for the success, and whose absence accounted for the failure of Corporate Research Missions, Corporate Market Applications and Country Mission Applications. Management of Technology is judged by one criterion: the very survival of the country/corporation. |
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ISSN: | 1355-5855 1758-4248 |