Gender stereotypes in MTV commercials: the beat goes on

Gender portrayals and stereotyping were examined in a sample of commercials on MTV. The findings revealed that characters in MTV commercials are stereotyped.

Bibliographische Detailangaben

Veröffentlicht in:	Journal of broadcasting & electronic media 1994, Vol.38 (1), p.91-101
Hauptverfasser:	Signorielli, Nancy, McLeod, Douglas, Healy, Elaine
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Men Portrayals Sexes Social aspects Social research Stereotype (Psychology) Stereotypes Stereotypes (Psychology) Television Television advertising Women
Online-Zugang:	Volltext
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