Gender stereotypes in MTV commercials: the beat goes on

Gender stereotypes in MTV commercials: the beat goes on

Gender portrayals and stereotyping were examined in a sample of commercials on MTV. The findings revealed that characters in MTV commercials are stereotyped.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of broadcasting & electronic media 1994, Vol.38 (1), p.91-101
Hauptverfasser: Signorielli, Nancy, McLeod, Douglas, Healy, Elaine
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Men
Portrayals
Sexes
Social aspects
Social research
Stereotype (Psychology)
Stereotypes
Stereotypes (Psychology)
Television
Television advertising
Women
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Beschreibung
Zusammenfassung:Gender portrayals and stereotyping were examined in a sample of commercials on MTV. The findings revealed that characters in MTV commercials are stereotyped.
ISSN:0883-8151
1550-6878
DOI:10.1080/08838159409364248