On regulating broadcast alcohol advertising

On regulating broadcast alcohol advertising

It is argued that banning alcoholic beverage commercials would be ineffectual and counterproductive; tightened restrictions and increased prevention information offer more promising approaches for addressing drinking problems.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of broadcasting & electronic media 1993, Vol.37 (1), p.107-113
1. Verfasser: Atkin, Charles K
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Alcohol industry
Alcohol use
Bans
Laws, regulations and rules
Regulation
Television advertising
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Beschreibung
Zusammenfassung:It is argued that banning alcoholic beverage commercials would be ineffectual and counterproductive; tightened restrictions and increased prevention information offer more promising approaches for addressing drinking problems.
ISSN:0883-8151
1550-6878
DOI:10.1080/08838159309364208