A case for resource‐based view and competitive advantage in banking

This paper discusses the importance of the strategic planning process and presents a case study on JPMorgan Chase and how the resource‐based view (RBV) was used to align their resources with the overall strategy of the organization in achieving their goal of becoming the top nationally ranked commercial bank in the Unites States. This required JPMorgan Chase to implement strategic changes to their internal and external environment utilizing their resources and competencies. The objective of this paper is to provide a theoretical and practical insight of RBV on the “what happened” aspect of JPMorgan Chase and then discuss their ability to achieve and maintain competitive advantage.