Strategy development by Indian SMEs in plastic sector: an empirical study

This paper examines the issues of pressures and constraints, strategies for investments, competencies development, cost reduction, quality improvement, and relationship of strategies with overall performance for small and medium enterprises in Indian plastic sector under an emerging economy. Using data acquired from an extensive survey of Indian SMEs in the plastic sector, cost, quality, and range of products have emerged as the major pressures. This study has reflected the flexible nature of SMEs in developing competitive strategies. However, it is observed that SMEs are not making clear distinction in developing strategies for reducing cost and improving quality. [PUBLICATION ABSTRACT]