The experience of ego threat in the public arena: A study of air ball shots performance in collegiate basketball

Performance following ego threat has often been studied in the laboratory under conditions, which may limit external validity. In the current investigation, Men’s college basketball games were studied focusing on attempts at shot that completely missed the basket and are thus known colloquially as “air ball” shots (ABS). When an away player launches an ABS, the home crowd is likely to recite in unison an “air ball, air ball” chant (ABC) to single him out for a uniquely subpar performance. Similar poor performance by a home player is almost always ignored. An archival exploration showed that away players who shot an ABS had a lower success rate in the shot immediately after, as compared to home players launching an ABS, however, this difference was unrelated to ABC. Also, players with a better shooting ability were better able to deal with the debilitating effects. The results expand ego threat research and are discussed in the context of ego‐depletion and a model is proposed to predict performance quality in social context when the negative feedback is delivered by partisans and one’s knowledge of his skill level is known.