Determinants of attitudes toward multinational firms: Host arab society elites

Indigenous elites provide the crucial linkages between their domestic societies and the international economic order. The study attempts a measurement of the weight or salience of five personal variables to the process of attitude formation toward multinational firms among host Arab society elites. These variables are: (1) nationalism, (2) internationalism, (3) economic ideology, (4) confidence, and (5) satisfaction in direct personal contact. It is hypothesized that these variables will have influence upon an elite's attitude toward multinational firms. The result of the empirical study points out that an elite internationalism orientation, economic ideology preference, and satisfaction in direct personal contact with multinational firms will positively influence attitudes towards multinational firms (MNFs).