Barriers to entry and competitive strategies

The relationships between the difficulty of entry and competitive strategies in five industries; chosen for their differing structural contexts, were tested Statistical support was found for the value of pre-entry analysis of entry barriers and of firms' predicted responses to potential entry I...

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Veröffentlicht in:	Strategic management journal 1981-10, Vol.2 (4), p.395-412
1. Verfasser:	Harrigan, Kathryn Rudie
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising expenditures Advertising to sales ratios Barriers Cement industry Competitive Industrial capacity Industrial concentration Industrial concentration ratios Industrial efficiency Industrial marketing Industry Liquor industry Market entry Regression analysis Return on investment Strategy Structure Studies
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Beschreibung
Zusammenfassung:	The relationships between the difficulty of entry and competitive strategies in five industries; chosen for their differing structural contexts, were tested Statistical support was found for the value of pre-entry analysis of entry barriers and of firms' predicted responses to potential entry In particular, the creation of idle productive capacity appears to be a potent deterrent to new entrants.
ISSN:	0143-2095 1097-0266
DOI:	10.1002/smj.4250020407