Innovating Our Way to the Next Industrial Revolution

In many ways, the industrial age has been an era of harvesting natural and social capital in order to create financial and productive capital. So far, the New Economy looks more like the next wave of the industrial era than a truly post industrial one. Why should care? Because, say the authors, the basic development patterns of the industrial era are not sustainable. In the face of this challenge, organizational-learning expert Peter Senge and Volvo and IKEA senior executive Goran Carstedt hail the emergence of a new environmentalism driven by innovation, not regulation - radical new technologies, products, processes and business models. They describe how more and more companies are recognizing the business opportunities that a focus on sustainability creates.