Public's expectation about an organization's stance in crisis communication based on perceived leadership and perceived severity of threats

Considering the importance of general public support of an organization during a crisis, this study examined how perceived leadership style influences public expectation about an organization's stance in crisis and the relationship between perceived severity of threat and the expected stance of the organization based on leadership perception. The results of the study strongly supported main effects of leadership on public estimation about an organization's stance. Managerial implications were discussed.