Inherently distinctive trade dress does not require proof of secondary meaning under the Lanham Act

Two Pesos, Inc. v. Taco Cabana Inc. addresses whether a trade dress (the total image or packaging of a business) has to have acquired a secondary meaning to be inherently distinctive and therefore protectable under Section 43(a) of the Lanham Act. The Supreme Court ruled that the trade dress or the...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 1994-01, Vol.22 (1), p.90
Hauptverfasser:	King, Ernest W, Henthorne, Tony L
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Fast food industry Lanham Act 1946-US Supreme Court decisions
Online-Zugang:	Volltext
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