Inherently distinctive trade dress does not require proof of secondary meaning under the Lanham Act

Inherently distinctive trade dress does not require proof of secondary meaning under the Lanham Act

Two Pesos, Inc. v. Taco Cabana Inc. addresses whether a trade dress (the total image or packaging of a business) has to have acquired a secondary meaning to be inherently distinctive and therefore protectable under Section 43(a) of the Lanham Act. The Supreme Court ruled that the trade dress or the...

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Veröffentlicht in:Journal of the Academy of Marketing Science 1994-01, Vol.22 (1), p.90
Hauptverfasser: King, Ernest W, Henthorne, Tony L
Format: Artikel
Sprache:eng
Schlagworte:
Brand image
Fast food industry
Lanham Act 1946-US
Supreme Court decisions
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Zusammenfassung:Two Pesos, Inc. v. Taco Cabana Inc. addresses whether a trade dress (the total image or packaging of a business) has to have acquired a secondary meaning to be inherently distinctive and therefore protectable under Section 43(a) of the Lanham Act. The Supreme Court ruled that the trade dress or the image of the business is protectable without establishing secondary meaning.
ISSN:0092-0703
1552-7824