Using Euromonitor database in international marketing research

Using Euromonitor database in international marketing research

Research in the field of international marketing begins with the statement of a research problem, as is the case with research in any discipline. There are many types and sources of secondary data for academic research. Besides government offices, international agencies such as the World Bank, the O...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of the Academy of Marketing Science 2002-04, Vol.30 (2), p.172
1. Verfasser: Kotabe, Masaaki
Format: Artikel
Sprache:eng
Schlagworte:
Information sources
International markets
Internet access
Market planning
Marketing
Missing data
Retail stores
Software
Standard of living
Trends
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Research in the field of international marketing begins with the statement of a research problem, as is the case with research in any discipline. There are many types and sources of secondary data for academic research. Besides government offices, international agencies such as the World Bank, the Organization for Economic Cooperation and Development, the International Monetary fund, and the United Nations gather a tremendously large amount of data. Euromonitor has several publications that are extremely useful to global marketers.
ISSN:0092-0703
1552-7824