Dynamic Strategic Thinking

In their strategizing, senior marketing executives, boards of directors, consultants, and financial analysts should see the market and the firm's embeddedness in a market as a moving video rather than a static snapshot. It is proposed that what makes the video move are fundamental feedback effects that create the evolutionary paths that a market and a firm may travel. A taxonomy of systemic feedback regularities is presented with applications that demonstrate how the taxonomy and proposed soft mapping techniques can be used to construct dynamic mental models that help managers and consultants improve their dynamic strategic thinking and the strategic foresight of firms.