A novel product recommendation model consolidating price, trust and online reviews

Purpose The purpose of this paper is to propose a model for product recommendation to improve the accuracy of recommendation based on the current search engines used in e-commerce platforms like Tmall.com. Design/methodology/approach First, the proposed model comprehensively considers price, trust a...

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Veröffentlicht in:	Kybernetes 2019-06, Vol.48 (6), p.1355-1372
Hauptverfasser:	Huang, Ying, Wang, Nu-nu, Zhang, Hongyu, Wang, Jianqiang
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Decision making Decisions Distance measurement Electronic commerce Feasibility studies Model accuracy Multiple criterion Recommender systems Search engines
Online-Zugang:	Volltext
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