Utilitarian Ethics and the Purposeful Creation of Dissatisfaction

Utilitarian Ethics and the Purposeful Creation of Dissatisfaction

We briefly describe the marketing practice of purposefully creating dissatisfaction. We employ a utilitarian ethics framework to examine the practice. There is a predominance of negative consequences associated with purposefully creating dissatisfaction, especially in light of growing global economi...

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Veröffentlicht in:Journal of global business issues 2008-01, Vol.2 (1), p.23
Hauptverfasser: Bailey, Jeffrey J, Porter, Jason C
Format: Artikel
Sprache:eng
Schlagworte:
Business ethics
Customer satisfaction
Ethics
Market strategy
Marketing
Negative campaigning
Political advertising
Product development
Studies
Utilitarianism
Voter behavior
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Zusammenfassung:We briefly describe the marketing practice of purposefully creating dissatisfaction. We employ a utilitarian ethics framework to examine the practice. There is a predominance of negative consequences associated with purposefully creating dissatisfaction, especially in light of growing global economic development. We conclude that the practice should be minimized or discontinued. [PUBLICATION ABSTRACT]
ISSN:1931-311X