Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia

Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia.

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Bibliographische Detailangaben
Veröffentlicht in:	Global business and management research 2019-04, Vol.11 (2), p.185-196
Hauptverfasser:	Lok, Stanley Yap Peng, Vui, Chok Nyen, Chuen, Seow Khai, Wei, Leow Hon
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Beverage industry Brand loyalty Consciousness Consumer behavior Consumer goods Consumers Customer services Decision making Education Electronic commerce Fast moving consumer goods Food Food safety Humanities Hypotheses Internet Literature reviews Marketing research Perceptions Personality Personality traits Quality of service Researchers Shopping Technology Acceptance Model Tourism Web site design Web sites Websites
Online-Zugang:	Volltext
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