Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia

Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia

Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia.

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Bibliographische Detailangaben
Veröffentlicht in:Global business and management research 2019-04, Vol.11 (2), p.185-196
Hauptverfasser: Lok, Stanley Yap Peng, Vui, Chok Nyen, Chuen, Seow Khai, Wei, Leow Hon
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Beverage industry
Brand loyalty
Consciousness
Consumer behavior
Consumer goods
Consumers
Customer services
Decision making
Education
Electronic commerce
Fast moving consumer goods
Food
Food safety
Humanities
Hypotheses
Internet
Literature reviews
Marketing research
Perceptions
Personality
Personality traits
Quality of service
Researchers
Shopping
Technology Acceptance Model
Tourism
Web site design
Web sites
Websites
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Zusammenfassung:Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia.
ISSN:1947-5667
1947-5667