Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia
Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia.
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| Veröffentlicht in: | Global business and management research 2019-04, Vol.11 (2), p.185-196 |
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| container_end_page | 196 |
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| container_title | Global business and management research |
| container_volume | 11 |
| creator | Lok, Stanley Yap Peng Vui, Chok Nyen Chuen, Seow Khai Wei, Leow Hon |
| description | Originality/Value: This paper has its origin in the fast moving consumer goods in Malaysia. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1947-5667 |
| ispartof | Global business and management research, 2019-04, Vol.11 (2), p.185-196 |
| issn | 1947-5667 1947-5667 |
| language | eng |
| recordid | cdi_proquest_journals_2236681750 |
| source | EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals |
| subjects | Behavior Beverage industry Brand loyalty Consciousness Consumer behavior Consumer goods Consumers Customer services Decision making Education Electronic commerce Fast moving consumer goods Food Food safety Humanities Hypotheses Internet Literature reviews Marketing research Perceptions Personality Personality traits Quality of service Researchers Shopping Technology Acceptance Model Tourism Web site design Web sites Websites |
| title | Modelling Perceived Value, Trust, Satisfaction and Consumer Commitment: An Analysis of Fast Moving Consumer Goods in Malaysia |
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