Critical Success Factors for Educational Exhibition Projects; Insights from Malaysia

Originality/value: The results are promising to scholars and practitioners as well as leading to the future enhancements in this research area.

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Bibliographische Detailangaben
Veröffentlicht in:	Global business and management research 2019-04, Vol.11 (2), p.356-369
Hauptverfasser:	Arumugam, Vijayesvaran, Keshavarzsaleh, Abolfazl, Omar, Azizah
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Events planning Fairs & exhibitions Foreign students GDP Genetic algorithms Gross Domestic Product Higher education Marketing Product development R&D Research & development Society Success factors Tourism
Online-Zugang:	Volltext
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