Internal Organisational Domain and Competitive Strategy

Popularity of the resource-based theory of the firm has brought renewed interest in internal organisational domain as an important contributing factor toward organisational success. Generally, this research has taken the perspective that a direct link exists between internal domain and performance. An underlying premise of this view is that competitive direction is simply a reflection of the parameters of this domain. This study investigates the strength and direction of the link between internal domain and competitive direction to determine the significance of this assertion.