Brand Choice Behavior as a Function of Information Load: Replication and Extension

Brand Choice Behavior as a Function of Information Load: Replication and Extension

The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hyp...

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Veröffentlicht in:The Journal of consumer research 1974-06, Vol.1 (1), p.33-42
Hauptverfasser: Jacoby, Jacob, Speller, Donald E., Berning, Carol Kohn
Format: Artikel
Sprache:eng
Schlagworte:
Analysis of variance
Brands
Calories
Consumer behavior
Consumer information
Consumer psychology
Consumer research
Consumers
Housewives
Hypotheses
Information
Information economics
Information overload
Marketing
Product choice
Rating services
Rice
Right to know
Studies
Supermarkets
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Beschreibung
Zusammenfassung:The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis.
ISSN:0093-5301
1537-5277
DOI:10.1086/208579