Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues

Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.

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Bibliographische Detailangaben
Veröffentlicht in:	The Journal of consumer research 1975-12, Vol.2 (3), p.197-205
Hauptverfasser:	MacKay, David B., Olshavsky, Richard W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognition Cognition & reasoning Cognitive models Consumer behavior Consumer psychology Consumer research Geography Green marketing Hypotheses Marketing Mental stimulation Retail stores Shopping Supermarkets
Online-Zugang:	Volltext
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