Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues

Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues

Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.

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Veröffentlicht in:The Journal of consumer research 1975-12, Vol.2 (3), p.197-205
Hauptverfasser: MacKay, David B., Olshavsky, Richard W.
Format: Artikel
Sprache:eng
Schlagworte:
Cognition
Cognition & reasoning
Cognitive models
Consumer behavior
Consumer psychology
Consumer research
Geography
Green marketing
Hypotheses
Marketing
Mental stimulation
Retail stores
Shopping
Supermarkets
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Beschreibung
Zusammenfassung:Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.
ISSN:0093-5301
1537-5277
DOI:10.1086/208632