Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues
Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.
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Veröffentlicht in: | The Journal of consumer research 1975-12, Vol.2 (3), p.197-205 |
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container_issue | 3 |
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container_title | The Journal of consumer research |
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creator | MacKay, David B. Olshavsky, Richard W. |
description | Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations. |
doi_str_mv | 10.1086/208632 |
format | Article |
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issn | 0093-5301 1537-5277 |
language | eng |
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source | Oxford University Press Journals Digital Archive Legacy; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
subjects | Cognition Cognition & reasoning Cognitive models Consumer behavior Consumer psychology Consumer research Geography Green marketing Hypotheses Marketing Mental stimulation Retail stores Shopping Supermarkets |
title | Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues |
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