Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues

Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.

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Veröffentlicht in:The Journal of consumer research 1975-12, Vol.2 (3), p.197-205
Hauptverfasser: MacKay, David B., Olshavsky, Richard W.
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container_title The Journal of consumer research
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creator MacKay, David B.
Olshavsky, Richard W.
description Basic issues in the conceptualization and measurement of cognitive maps are discussed and explored with the aid of an empirical study. Results indicate several advantages for using cognitive measures to describe the physical separation of retail locations.
doi_str_mv 10.1086/208632
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language eng
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source Oxford University Press Journals Digital Archive Legacy; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing
subjects Cognition
Cognition & reasoning
Cognitive models
Consumer behavior
Consumer psychology
Consumer research
Geography
Green marketing
Hypotheses
Marketing
Mental stimulation
Retail stores
Shopping
Supermarkets
title Cognitive Maps of Retail Locations: An Investigation of Some Basic Issues
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