The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition

Housewives were found to examine more cues and attributes for a durable-good information-display-board task than for comparable nondurable tasks. The number of cues drawn and of alternatives examined were positively related to tolerance for ambiguity and self-esteem, and negatively related to cognit...

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Veröffentlicht in:	The Journal of consumer research 1981-09, Vol.8 (2), p.208-216
Hauptverfasser:	Schaninger, Charles M., Sciglimpaglia, Donald
Format:	Artikel
Sprache:	eng
Schlagworte:	Ambiguity Anxiety Characteristics Cognitive Cognitive style College professors Consumer behavior Consumer research Consumers Criteria Decision making Demographics Demography Durable goods Higher education Households Hypotheses Influence Information Information processing Marketing Microwaves Nondurable goods Personality Personality traits Searches Self esteem Social classes Socioeconomic factors Statistical analysis Tolerance for uncertainty Wives
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Zusammenfassung:	Housewives were found to examine more cues and attributes for a durable-good information-display-board task than for comparable nondurable tasks. The number of cues drawn and of alternatives examined were positively related to tolerance for ambiguity and self-esteem, and negatively related to cognitive style and trait anxiety. Housewives who were older, later in the family life cycle, less educated, and homeowners tended to draw fewer cues and examine fewer alternatives.
ISSN:	0093-5301 1537-5277
DOI:	10.1086/208857