Internal Communication: Practices and Implications

he purpose of this paper is to understand the importance of internal communication in organizations and the value, impact and influence that practitioners associate with this function. This study focuses on the implications of internal communication from a practitioner's perspective. Data was gathered through an online survey using a convenience sampling method and analyzed to identify themes and patterns. Since internal communication as a function is nascent the researcher approached corporate communication practitioners directly on social media and communication forums. The survey was semi-structured and designed to obtain the perspectives of internal communication practitioners at all levels in their organization. The results from this study indicate that internal communication is viewed as important to organizational success although there are barriers that currently prevent the function from flourishing. Overall, the sentiments are positive about how internal communication is perceived among practitioners. This study is limited to the Asia Pacific region with a bias towards India since a majority of the responses were from the country. Therefore, the results can't be generalized across the practice.