MENADŽMENT TURISTIČKE ORGANIZACIJE I DESTINACIJE

[...]the chapter presents the conception of globalization, its role in Croatia and its integration into global processes, followed by a discussion about its cultural identity in terms of tourism and tourism reorganization as an answer to global processes. The fifth chapter of the book, Planiranje turizma destinacije, deals with the planning of tourism in destinations as an important phase in establishing successful tourism development and management on both national and regional level. [...]the chapter focuses on the role of supply and demand factors, planning and sustainable development, long-term and strategic planning, and the planning process. Due to its logical flow, it is easy to read as it guides readers from basic to more advanced subjects and perspectives in each chapter. Because of its systematic approach and clear writing style, this handbook is most appropriate for tourism undergraduate, graduate and research students.