Exploratory Note on the Shopping Behavior of the Low Income Senior Citizen

THE OBJECTIVES OF THIS ANALYSIS WERE TO DEVELOP A COMPREHENSIVE SHOPPING BEHAVIOR PROFILE OF THE LOW-INCOME SENIOR-CITIZEN, INCLUDING THE DAY AND TIME PREFERRED FOR SHOPPING, HOW SHOPPING WAS DONE, TO DETERMINE SOURCES UTILIZED IN OBTAINING INFORMATION ABOUT PRODUCTS AND SERVICES, AND TO DEVELOP INFORMATION ON THE DISTANCE NORMALLY TRAVELED TO MAKE MAJOR-PURCHASES. THE SENIOR-CITIZEN SEEMS TO RELY ONLY TO A LIMITED EXTENT ON IN-HOME SHOPPING. MOST SHOPPING IS DONE IN THE MORNING HOURS, WITH NO FAVORITE DAY. PRIMARY SOURCES OF INFORMATION ARE PERSONAL OBSERVATION AND THE NEWSPAPER. MOST FOOD PURCHASES ARE FROM CHAIN-SUPERMARKETS, WITH CLOTHING AND HOUSEHOLD FURNISHING PURCHASES MADE IN THE CENTRAL BUSINESS DISTRICT. THE TYPICAL RESPONDENT SEEMED REMARKABLY MOBILE AND WELL-INFORMED, AND SHOPPING SEEMED TO BE A MAJOR PART OF HIS LIFESTYLE AND A SOURCE OF PLEASURE. TABLES.