Reaching Today's Utility Audiences: Why There Is No Such Thing as the General Public

Reaching Today's Utility Audiences: Why There Is No Such Thing as the General Public

Audience-centered communication planning is a growing trend in the communication field. Instead of starting with the overall goal, message, or strategy, the plan starts with the audience. Each audience, once identified, has an entire communication plan built around it. Audiences can be defined as an...

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Veröffentlicht in:Journal - American Water Works Association 2005-01, Vol.97 (1), p.49-51
Hauptverfasser: Tennyson, Patricia A, Ray, Kristina
Format: Artikel
Sprache:eng
Schlagworte:
Audiences
Censuses
Communication
communications
Corporate planning
Elected officials
Employees
Guidelines
Interest groups
Meetings
Professional communication
Special interest groups
Water utilities
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Zusammenfassung:Audience-centered communication planning is a growing trend in the communication field. Instead of starting with the overall goal, message, or strategy, the plan starts with the audience. Each audience, once identified, has an entire communication plan built around it. Audiences can be defined as any individual or organization with the power to significantly affect a utility's success or failure.
ISSN:0003-150X
1551-8833