Don't Confuse Marketing With Public Participation

Don't Confuse Marketing With Public Participation

This article discusses how marketing and public participation are two distinct types of communication with different, and complementary, goals. Criteria are given for choosing the right approach for the communication goal, along with examples of different kinds of communication goals.

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Bibliographische Detailangaben
Veröffentlicht in:Journal - American Water Works Association 2002-07, Vol.94 (7), p.38-39
1. Verfasser: Katz, Sara M.
Format: Artikel
Sprache:eng
Schlagworte:
Brand identification
Brand names
Citizen participation
Communication
Communications
Decision making
Management
Marketing
Public Participation
Public relations
Utilities
Water conservation
Water shortages
Water supply
Water utilities
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Beschreibung
Zusammenfassung:This article discusses how marketing and public participation are two distinct types of communication with different, and complementary, goals. Criteria are given for choosing the right approach for the communication goal, along with examples of different kinds of communication goals.
ISSN:0003-150X
1551-8833
DOI:10.1002/j.1551-8833.2002.tb09504.x