Commentary: advancing marketing strategy in the marketing discipline and beyond

Shelby Hunt provides an insightful, precise essay on the nature and contribution of the field of marketing across five distinct periods and concludes with a discussion of the potential for the field of marketing, both within marketing and across allied fields of management. This 'promise'...

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Veröffentlicht in:	Journal of marketing management 2018-01, Vol.34 (1-2), p.63-70
1. Verfasser:	Jaworski, Bernard J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic disciplines Marketing
Online-Zugang:	Volltext
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