Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation: CADRE CONCEPTUEL: L'APPROPRIATION Le modèle d'appropriation de l'espace Cadre théorique de l'appropriation dans l'expérience de consommation OBJECTIFS ET MÉTHODES RÉSULTATS La nidification L'exploration Le marquage L'immersion LIMITES ET DISCUSSION CONCLUSION RÉFÉRENCES BIBLIOGRAPHIQUES

According to a whole research trend, there is a growing interest among consumers in experiences immersion in thematic settings rather than merely encountering finished products. However the immersion phenomenon and the way it is realized has received limited empirical analysis. Starting with a state of the art review of the marketing literature, the conceptual framework of appropriation is introduced and developed in order to identify the subjective operations carried out by consumers to access immersion experiences. Empirical research based on introspective reports from consumers attending classical music concerts is presented. The results suggest recommendation for managing services elements that impact consumers' immersion experiences.