Dealing with digital traces: Understanding protective behaviors on mobile devices

•Increased digitization of individual & organizational data create privacy concerns.•Use of mobile device privacy settings is function of people’s intentions to do so.•We must change attitudes towards information sharing and perceived abilities.•Privacy concern, trust, and privacy experience affect people’s attitude. With increasingly digitization, more and more information is collected from individuals and organizations, leading to several privacy concerns. These risks are further heightened in the mobile realm as data collection can occur continuously and ubiquitously. When individuals use their own devices in work settings, these issues become concerns for organization as well. The question then is how to ensure individuals perform proper information protection behaviors on mobile devices. In this research, we develop a model of mobile information protection based on an integration of the Theory of Planned Behavior and the information privacy literature to explore the antecedents of the attitude of individuals towards sharing information on their mobile devices, their intentions to use protective settings, and their actual practices. The model is tested with data from 228 iPhone users. The results indicate that mobile information protection intention leads to actual privacy settings practice, and that attitude towards information sharing and mobile privacy protection self-efficacy affect this intention. Determinants of attitude towards information sharing include mobile privacy concern and trust of the mobile platform. Finally, prior invasion experience is related to privacy concern. These findings provide insights into factors that can be targeted to enhance individuals’ protective actions to limit the amount of digital information they share via their smartphones.