Entrepreneurial Failure: The Case of Franchisees
The causes of failure are central to entrepreneurship research. This study extends agency and resource-based logic to explain how established franchisors affect franchisee failure. Analysis of 88 restaurant chains shows that franchisors reduce franchisee failure through contract design and by buildi...
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Veröffentlicht in: | Journal of small business management 2008-01, Vol.46 (1), p.73-90 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | The causes of failure are central to entrepreneurship research. This study extends agency and resource-based logic to explain how established franchisors affect franchisee failure. Analysis of 88 restaurant chains shows that franchisors reduce franchisee failure through contract design and by building strategic resources. Thus, franchisors' resource management and contractual policies play a key role in franchisees' survival. |
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ISSN: | 0047-2778 1540-627X |
DOI: | 10.1111/j.1540-627X.2007.00232.x |