Consulting as marketing management
Management consulting is a marketing function in which the consultant sells himself to the client while seeking to improve the client's opportunities or to solve the client's problems. The aim of the consultant is to help the client manage problems. These generally are caused by the basic...
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| Veröffentlicht in: | Journal of small business management 1981-10, Vol.19 (4), p.10 |
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| container_issue | 4 |
| container_start_page | 10 |
| container_title | Journal of small business management |
| container_volume | 19 |
| creator | Johnson, Sharon G |
| description | Management consulting is a marketing function in which the consultant sells himself to the client while seeking to improve the client's opportunities or to solve the client's problems. The aim of the consultant is to help the client manage problems. These generally are caused by the basic uncertainties of: 1. the unplanned, 2. the unexpected, and 3. the unanticipated. The consultant integrates the information on the nature of the problem and specifies client actions that will help solve the problem. The particular approach to consultant marketing is a reflection of the consultant's philosophy. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0047-2778 |
| ispartof | Journal of small business management, 1981-10, Vol.19 (4), p.10 |
| issn | 0047-2778 1540-627X |
| language | eng |
| recordid | cdi_proquest_journals_220953099 |
| source | EBSCOhost Business Source Complete |
| subjects | Client relationships Consultants Inventory Marketing Marketing management Product lines Theory |
| title | Consulting as marketing management |
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