Consulting as marketing management

Management consulting is a marketing function in which the consultant sells himself to the client while seeking to improve the client's opportunities or to solve the client's problems. The aim of the consultant is to help the client manage problems. These generally are caused by the basic uncertainties of: 1. the unplanned, 2. the unexpected, and 3. the unanticipated. The consultant integrates the information on the nature of the problem and specifies client actions that will help solve the problem. The particular approach to consultant marketing is a reflection of the consultant's philosophy.