Order-of-addition experiments: A review and some new thoughts

The study of order-of-addition (OofA) experiments is prevalent in many scientific and industrial areas. The statistical design of experiments (DOE) will considerably improve the efficiency of OofA experiments. Designing and modeling the OofA experiments have increasingly received a great deal of attention. In this article, we review the latest work on the design and model of OofA experiments, and introduce some new thoughts. We believe that this article will motivate fruitful applications in real OofA experiments as well as future developments in the methodology.