Commensurability: understanding jury research and juror information processing

Measuring people and understanding how and why they reach the conclusions they do is made all the more difficult because they frequently cannot tell you how and why they got there themselves. And it is even more perplexing when applied to juries. Then the task is no longer to understand one person, but several people, as well as the interactions among them. While understanding juries will never be easy, trained litigation strategists employ several techniques to increase the confidence associated with drawing conclusions about the underlying process for the person and the group. One important technique in this process is to focus on juror and issue commensurability.