LE DIAGRAMME DES AFFINITÉS: Un outil d'organisation des données factuelles

LE DIAGRAMME DES AFFINITÉS: Un outil d'organisation des données factuelles

This article aims to present an original technique for the organization of qualitative information and to illustrate its possible applications in marketing. The diagram presented makes it possible to analyze and to organize factual data. It is to use to explore and formalize problem customers.

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Bibliographische Detailangaben
Veröffentlicht in:Décisions marketing 2001-09 (No 24), p.75
1. Verfasser: AGNÈS WALSER-LUCHESI et MARTINE MOREL
Format: Artikel
Sprache:fre
Schlagworte:
Customer satisfaction
Customer services
Marketing
Studies
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Zusammenfassung:This article aims to present an original technique for the organization of qualitative information and to illustrate its possible applications in marketing. The diagram presented makes it possible to analyze and to organize factual data. It is to use to explore and formalize problem customers.
ISSN:1253-0476