How Medium-Market-Share Companies Achieve Superior Profitability

How Medium-Market-Share Companies Achieve Superior Profitability

Examines how medium-market-share companies maximize profitability. Considers market share and profitability, characteristics of profitable businesses, to form a profile of the high profitability medium-share business. Concludes that superior earning mid-share businesses should have excellent product...

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Veröffentlicht in:The Journal of consumer marketing 1992, Vol.9 (1), p.39-46
Hauptverfasser: Kuzma, Ann T., Shanklin, William L.
Format: Artikel
Sprache:eng
Schlagworte:
Companies
Competition
Corporate culture
Corporate objectives
Corporate profits
Customer relations
Customers
Decentralization
Economies of scale
Executives
Gault, Stanley
Industry analysis
Industry Financing
Major Article
Management
Managers
Market segmentation
Market shares
Market strategy
Marketing
Polls & surveys
Product quality
Profitability
Return on investment
Service Quality
Strategic planning
Success
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Beschreibung
Zusammenfassung:Examines how medium-market-share companies maximize profitability. Considers market share and profitability, characteristics of profitable businesses, to form a profile of the high profitability medium-share business. Concludes that superior earning mid-share businesses should have excellent product quality, a customer oriented approach, broad information use, close links between R&D and marketing, and decentralized authority.
ISSN:0736-3761
2052-1200
DOI:10.1108/EUM0000000002595