An Alternative to the Fighting Frame in News Reporting

Journalists rely on conflict as a conventional method of framing news reporting. Faced with the pressure of deadlines and time and space constraints, as well as strained resources, and their perception that media consumers prefer this reportorial style, journalists resort to conflict-based reporting. The approach positions one side against another, excluding the likely possibility that there are several sides in any given dispute, simplifying the complexities of the issue, and often exacerbating the conflict by the very nature of the reportage. The general public repeatedly expresses dissatisfaction with current media practices. Journalists themselves are increasingly calling for an alternative approach. Using a dispute between a monastery and a forestry company as a case study, this paper will analyze media coverage, comment on key players’ observations, and offer an alternative approach for consideration.