CORPORATE "PUBLIC INTEREST" GROUPS SET UP FOR PRIVATE PROFIT

Faced with massive resistance to the installation of disposal facilities, businesses are beginning to form counter-organizations to demonstrate in favor of their companies. They also advertise in small-town newspapers, support community programs and activities, and intervene in local politics. Sometimes they even practice threats and intimidation to discourage opposition. Three factions exist in the battle against potential environmental hazards: 1. the activists, 2. those opposed to the activists, and 3. those who are, at most, mildly concerned about the potential problem. Environmental organizations must respond with dignity to company advocates so as not to alienate the large undecided group. They must publicize the wrongs against them and address the company-sponsored groups on a neighbor-to-neighbor basis.