PROJECTING THE SPECIAL VALUE OF THE DEAL

Key among these opportunities are: * Combining geographic dominance to merge established sales, marketing, and distribution efficiencies. * Merging specific customer lists in marketing to take advantage of established customer relationships and create service efficiencies. * Adopting a common marketing media to entice customers of one of the companies to spontaneously purchase the products and services of the other company. * Merging brands to extend the value of dominant branding. * Acting on customer feedback to apply existing marketing improvement techniques and programs to the new company. * Planning for market evolution to adopt a product enhancement plan that may have been created by the other party to the deal. [...]it's easy to extend expected market evolution in one sector to future results in another. Two of the ideas are to implement a highly efficient product-number tracking system for both companies and to merge a few of the warehouses. Because these are both ambitious goals involving lots of time and energy, it's possible that one (or both) won't get implemented or will be less than fully implemented. [...]the projected savings won't be realized. 3.