Institutional density and public policies in two cases of geographical indications from Mexico and Spain

This study analyses the role of private and/or public institutions on achieving success in projects aiming to obtain certification labels for local food products. This analysis is performed through comparative framework provided by 2 specific study cases; 1 from Mexico, based on the production of a type of traditional spicy pork sausage, or chorizo, and another from Spain, on the production of Iberian ham. A mixed methodology has been used to perform an in‐depth analysis of socio‐political contexts by distinguishing the divergent institutional frameworks of both cases. The study will contribute to connecting the results of these initiatives to the institutional density in which both proposals are originated and are implemented. From there, the text explores the reasons for success, stagnation, and/or failure of these actions. These empirical data constitute an important contribution to the analysis of geographical indications and diverse sociological universes supporting the differentiation of agrifood quality certification.