Professional competencies for successful international textile and apparel marketing and merchandising

Arnold and Forney examined six dimensions constituting 24 professional competencies perceived as important to international marketing and merchandising by Texas textile and apparel business personnel.

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Veröffentlicht in:Journal of family and consumer sciences 1998-07, Vol.90 (2), p.43
Hauptverfasser: Arnold, Elizabeth R, Judith Cardona Forney
Format: Artikel
Sprache:eng
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Zusammenfassung:Arnold and Forney examined six dimensions constituting 24 professional competencies perceived as important to international marketing and merchandising by Texas textile and apparel business personnel.
ISSN:1082-1651
2331-5369