From Smiles to Miles: Delta Air Lines Flight Attendants and Southern Hospitality
Delta Air Lines played an important role in the development of the modern South, and for much of the airline's history, a strong regional identity was the foundation of its corporate image. The "Delta Spirit," the airline's brand of southern hospitality, became an effective tool...
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Veröffentlicht in: | Southern cultures 2005-12, Vol.11 (4), p.7-27 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Delta Air Lines played an important role in the development of the modern South, and for much of the airline's history, a strong regional identity was the foundation of its corporate image. The "Delta Spirit," the airline's brand of southern hospitality, became an effective tool throughout the airline's postwar expansion and the foundation for Delta's workplace culture, to which it's flight attendants were its frontline ambassadors. Whitelegg looks inside the world of Delta Air stewardesses and at how they became "Scarletts in the sky." |
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ISSN: | 1068-8218 1534-1488 1534-1488 |
DOI: | 10.1353/scu.2005.0048 |