From Smiles to Miles: Delta Air Lines Flight Attendants and Southern Hospitality

Delta Air Lines played an important role in the development of the modern South, and for much of the airline's history, a strong regional identity was the foundation of its corporate image. The "Delta Spirit," the airline's brand of southern hospitality, became an effective tool...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Southern cultures 2005-12, Vol.11 (4), p.7-27
1. Verfasser: Whitelegg, Drew
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Delta Air Lines played an important role in the development of the modern South, and for much of the airline's history, a strong regional identity was the foundation of its corporate image. The "Delta Spirit," the airline's brand of southern hospitality, became an effective tool throughout the airline's postwar expansion and the foundation for Delta's workplace culture, to which it's flight attendants were its frontline ambassadors. Whitelegg looks inside the world of Delta Air stewardesses and at how they became "Scarletts in the sky."
ISSN:1068-8218
1534-1488
1534-1488
DOI:10.1353/scu.2005.0048